Mothercare has come up with an mobile App supportive to all smartphones that run on ios. Mothercare is using this App as the latest marketing campaign and it states that over 90% of their customers feel mother care plays important role in their parenting.
This free download App will aid the users to purchase their desired items via their smartphones from the nearest Mothercare outlet with in their proximity. Customer are provided with facilities to scan their items and compose a to do list while being at the store.
Every user can personalize this App by adding picture of their family and enter the due date to get timely alter about the product through push messaging feature an users can even access the retailer library content that includes blogging forum and Mothercare TV.
Mothercare has conducted a survey on 1,000 mothers and revealed that more number of mothers plan to buy clothes for their dearest ones on their smartphones and said they trust and appreciate the release of shopping App for mothers.
The Apple ios App which was released by the Mothercare will be soon followed by an Android app to promote the brand through line marketing activity which include in-app ads and paid search. It is even implementing affiliate marketing tactic to increase downloads.